Mobile Marketing

We’re about to enter the perfect storm for mobile marketing.  Apple’s iPhone and T-Mobile’s Android phone include GPS capabilities, making location-based advertising a reality.

Fully 17 percent of households are ditching their landlines for mobile phones, and Nielsen Mobile predicts that the number could jump to 20 percent by year’s end.

Google’s entered into the game with the release of the first phone featuring its Android OS.  Things are definitely going to get a lot more interesting.

Google’s paradigm-shattering approach with Android is to make the mobile Web as open as the desktop Web.

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